The Psychology Behind Mobile Budget AdoptionRewards and rewards such as discount rates, cashback and commitment points can be effective motivators for mobile budget adoption. However, the precise factors that drive mobile pocketbook adoption are still an enigma.Utilizing the stimulus-organism-response (S-O-R) concept as a theoretical basis, this re
Using Predictive Models To Optimize Ad Spend
The Psychology Behind Mobile Budget FosteringRewards and incentives such as discount rates, cashback and commitment points can be effective motivators for mobile budget adoption. Nevertheless, the specific elements that drive mobile pocketbook adoption are still a secret.Utilizing the stimulus-organism-response (S-O-R) theory as a theoretical basis